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"We take something that does not exist and when we're done a city center has been created with the residential, retail, and cultural aspects to it," Burke told the outlet. Over 14 years, LVMH and a local developer took over blocks of the warehouse district. Now, asking rents for retail space in the area have increased by 200% since 2019, the Miami Design District said in a blog post, citing investment management firm JLL. In the heart of the Miami Design District, a creative and avant-garde neighborhood that hosts some of the most iconic fashion and design boutiques, FENDI Casa inaugurates its first Boutique Store in North America.
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The Italian fashion house’s latest installation of Fendi Caffe recently opened across the street from its boutique in Miami’s Design District. But its bold design will likely live on for far longer in the memories of visitors and tourists. It features a multicolor version of its signature FF logo which twists and turns on the menu, the tables and the upholstered stools and banquettes.
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Through powerful mixes of colors, layers, materials and workmanships, icon accessories are transformed into graphic artworks featuring ‘Lopez Girls’, becoming the best expression of luxury and a desirable series of collector’s items. The FENDI CAFFE menu includes a fusion of local and Italian favorite breakfast and lunch items, as well as beverages including a signature FF logo cappuccino served in porcelain cups decorated with FENDI’s signature Pequin striped motif. With 6,350 square feet, the black and white exterior with large windows is minimal, yet creates a conversation between the inside and outside of the boutique.
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Carlos De La Cruz’s standout attraction in the Design District is the De La Cruz Collection is a stunning 30,000 square feet large museum. De La Cruz is a prominent collector of contemporary art and his museum features a rotating selection of works from some of the biggest names in the art world. Initially, for 30 years, Carlos De La Cruz and his wife Rosa would open up their home to showcase their private collection to the public, post which they founded this museum that is free and open to the public. One of the highlights of the Design District is the Institute of Contemporary Art (ICA). This non-profit organization is dedicated to showcasing the work of emerging artists from around the world.
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The space will be adorned with rainbow graphics, and the sketches of ‘Lopez Girls’ come to life in 3D billboard sculptures. The FENDI CAFFE tables embrace the 70’s aesthetic, with the colorful sunset graphics topping each surface. The hand-sketched version of the FENDI logo inspired by Lopez’s original work for the brand appears throughout elements of the café. The logo appears on the brand’s Summer 2021 Vertigo capsule collection, designed in collaboration with New York-based multidisciplinary visual artist Sarah Coleman. The opening is part of the Italian brand’s second step in a roadmap of strategic development started in 2021, in conjunction with Design Holding, through a joint venture of Fashion Furniture Design (known as FF Design). The new boutique includes Viennese artist Lukas Gschwandtner’s triclinium formation of chaise lounge chairs, one of which is located in the show window of the new boutique, representing the link between Fendi and Fendi Casa.
The neighborhood was brought to life by Craig Robins, who was the designer that brought the Art Deco Historic District of South Beach back to life with his expertise, and he did the same to Miami’s design district, which was initially just several abandoned warehouses. He wanted to make not only luxury the core of the neighborhood but wanted to integrate his passion for art in every nook of it. Design Holding in the first nine months of the year reported pro-forma revenues of 637 million euros, up 16.7 percent compared to the same period in 2021. E-commerce was up 43 percent and retail grew 35 percent, impacted by the opening of new stores, such as the Fendi Casa flagship in Milan, and an improved performance in the U.S. and U.K.
According to the Journal, the company spent $2.1 billion last year acquiring properties in Paris ahead of the Olympic games. Meanwhile, ASG offloaded its entire Miami Design District retail portfolio to focus on a planned mixed-use project, the release states. In addition to the two buildings sold to the Dacra partnership, ASG sold a 5,000-square-foot store to Alo Yoga for $22 million in December. Miami’s Design District has luxury stores such as Gucci, Celine, Dior, Burberry, Louis Vuitton, Fendi, Prada, Cartier, Dolce & Gabbana, Givenchy, Saint Laurent, Christian Louboutin, Hermes, and more. FENDI announces the return from March 17th through May 1st, 2022, of the iconic FENDI CAFFE at OTL Restaurant in the heart of Miami’s vibrant Design District, located across from the FENDI Boutique, following the great success of the FF Vertigo-inspired iteration in the Summer 2021.
With a bold sunset graphic in hues of red, orange, and yellow, the ‘Fendi Caffe’ takes over the outdoor corridors of the restaurant and Fendi Boutique. The concept comes to life with illustrations of ‘Lopez Girls’ – focusing on Lopez’s innovative vision on femininity, diversity, inclusivity, and unconventional beauty – emblazoned across the outside of the space. With a bold sunset graphic in hues of red, orange, and yellow, the FENDI CAFFE takes over the outdoor corridors of the restaurant and FENDI Boutique. The concept comes to life with illustrations of ‘Lopez Girls’ – focusing on Lopez’s innovative vision on femininity, diversity, inclusivity, and unconventional beauty – emblazoned across the outside of the space. Venturini Fendi, the house’s director of accessories and menswear, continues to creatively lead the Casa collection, and with Brunschwig and Lalonde, she has been spearheading a major evolution of the line under the joint venture.
This season it was revisited through a Seventies’ psychedelic filter derived from the newest capsule collection of the Roman Maison, designed in partnership with visual artist Sarah Coleman. The result is FF Vertigo, a new magnetic motif offering a twisted, turned version of the classic FF logo pattern. The menu at the café includes a fusion of local and Italian favorite breakfast and lunch items, as well as beverages including a signature FF logo cappuccino served in porcelain cups decorated with FENDI’s signature Pequin striped motif. Sweet and savory bites will include special FF logo toast and paninis, as well as a variety of pastries and baked goods in special FENDI packaging. The iconic FENDI CAFFE is located at OTL Restaurant across from the FENDI Boutique, marked boldly with a sunny FENDI yellow FF Vertigo canopy, and yellow FF Vertigo adorning walls, tables, chairs, and planters, infusing a joyful summer vibe to the space. The FENDI CAFFE tables embrace the colorful FF Vertigo print, with warped FF logo topping each surface.
The store is located in a space characterized by the most iconic and expressive codes of the Roman Maison, revisited in a contemporary key. In the heart of the Miami Design District, a creative and avant-garde neighborhood that hosts some of the most iconic fashion and design boutiques, FENDI Casa inaugurates its first Flagship Store in North America. FF Vertigo, featuring a happy and colorful interpretation of the iconic FF logo pattern.
A longtime executive at LVMH Moët Hennessy Louis Vuitton, he was also president of Ralph Lauren International before joining SMCP in 2014. Brunschwig is also a longtime LVMH executive, joining Fendi in 2018 from Dior Homme, after working for Louis Vuitton and Sephora, as well as Celine, all part of the group. The next full Fendi Casa collection will be presented at the international furniture and design trade show Salone del Mobile in April. The boutique is another step in the joint venture with Design Holding, inked last year, and called Fashion Furniture Design (FF Design).
The boutique opened in conjunction with DesignFMiami, a limited-edition international design fair drawing, collectors, gallery owners, designers, curators, and critics from the US and internationally. Fendi has been a part of this event, working with established and up and coming designers like Cristina Celestino, Chiara Andreatti, Dimorestudio, Formafantasma, and Peter Mabeo. The Journal also reported that residents in Montreal, where the company has poured $1.5 billion into a mixed-use luxury shopping center called Royalmount, are apprehensive about the development's effect on the city's already established downtown. Burke told The Journal that the company's introduction to the world of real estate was in 2010 when he convinced CEO Bernard Arnault to revitalize the warehouse district in Miami. The company now has multiple sites in other cities internationally, including Paris and Montreal.
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The Fendi Miami Design District Boutique offers an exclusive shopping experience, steeped in the brand's signature contemporary allure. Featuring the latest collections alongside iconic styles and a range of premium in-store services, each store showcases a unique take on Fendi's distinctive colour palette, accented with touches of gold and plush décor. The Berlin-based 032c has opened its first international retail and exhibition space in Seoul’s Seongsu neighborhood, a trendy area often likened to Brooklyn. Designed in collaboration with Korean fashion platform Musinsa and architects Gonzalez Haase AAS, the space reflects 032c’s minimalist neo-industrial style and aims to serve as a cultural bridge between Eastern and Western fashion sensibilities. The venue features distinct retail and exhibition zones, highlighted by industrial design elements such as chrome rails and strip lighting, and launches with the video installation Catastrophe Colours by Gonzalez Haase AAS.
The Miami boutique covers 6,372 square feet and is characterized by a minimal façade in black and white, with large windows. He touted the performance of the Fendi Casa store in Milan, which bodes well for the Miami development, he surmised. “We are super proud, and these stores telegraph a totally new and rich image for the brand,” Brunschwig said. The Materioteca is a room where customers, architects, and interior designers can through an immersive experience sample a range of materials in the Fendi Casa Collection for the purpose of personalization and bespoke design. Claudette Johnson, a Black British artist renowned for her pastel and watercolor portraits, and Jasleen Kaur, known for her installations exploring her Scottish Sikh heritage, are among the nominees for this year’s Turner Prize, announced at Tate Britain.
The logo appears on the brand’s Vertigo capsule collection, created in collaboration with New York-based multidisciplinary artist Sarah Coleman, but the version used for the cafe re-imagines those designs in a psychedelic scope. The Fendi Caffe is bold, teeming with a sunset color palette of reds, oranges, and yellows that completely take over both the interior and exterior of the restaurant and boutique. The concept of the café comes to life with exclusive illustrations by visionary fashion illustrator Antonio Lopez called the ‘Lopez Girls’—focusing on Lopez’s innovative vision on femininity, diversity, inclusivity, and unconventional beauty.
The pop-up conceptualizes vintage billboard displays, with ‘Lopez Girls’ showcased in 3D across the structure. The concept comes to life as the illustrations of ‘Lopez Girls’ represent Lopez’s innovative vision on femininity, diversity, inclusivity, and unconventional beauty. Neutral tones pulled from the art works create a clean palette, juxtaposed against the splashes of colorful red, oranges, and yellow hues of the collection. The dedicated 576 square foot FENDI space draws from the vibrant inspiration of the collection, with Antonio Lopez’s graphics emblazoned across the exterior of the metal structure.
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